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My Life As A Beat-up Basketball Backboard

RRP $13.99

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Slicko-Ricko's Advertising Agency claims they can make the dorkiest human in the world the most famous. And of course, no one qualifies like our boy blunder. Soon he starts in his own "A Day in the Life" TV series, and he's endorsing everything from denture cleaners to lingerie. Every cool person in the world is dyeing their hair and wearing glasses just like Wally McDoogle, but it isn't until he becomes the star player for his junior high school basketball team that things get really out of hand, and our hero finally learns that being famous isn't all it's cut out to be.


American Theology, Superhero Comics, And Cinema

RRP $336.99

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Stan Lee, who was the head writer of Marvel Comics in the early 1960s, co-created such popular heroes as Spider-Man, Hulk, the X-Men, the Fantastic Four, Iron Man, Thor, and Daredevil. This book traces the ways in which American theologians and comic books of the era were not only both saying things about what it means to be human, but, starting with Lee they were largely saying the same things. Author Anthony R. Mills argues that the shift away from individualistic ideas of human personhood and toward relational conceptions occurring within both American theology and American superhero comics and films does not occur simply on the ontological level, but is also inherent to epistemology and ethics, reflecting the comprehensive nature of human life in terms of being, knowing, and acting.

This book explores the idea of the "American monomyth" that pervades American hero stories and examines its philosophical and theological origins and specific manifestations in early American superhero comics. Surveying the anthropologies of six American theologians who argue against many of the monomyth's assumptions, principally the staunch individualism taken to be the model of humanity, and who offer relationality as a more realistic and ethical alternative, this book offers a detailed argument for the intimate historical relationship between the now disparate fields of comic book/superhero film creation, on the one hand, and Christian theology, on the other, in the United States. An understanding of the early connections between theology and American conceptions of heroism helps to further make sense of their contemporary parallels, wherein superhero stories and theology are not strictly separate phenomena but have shared origins and concerns.


Add To Cart Tuneup

RRP $12.99

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Your ecommerce website probably is a gold vein waiting to be mined, but in order to get those "nuggets" out, you need a good map.

Add to Cart Tuneup will be your guide for this expedition.

Don't buy into the idea that having millions of people visit your web store will make your cash register ring non-stop. If your site is not optimized to sell those prospects, all you have is website visitors. You need to convert them to customers, if you want to make money.

In this book, self-made web entrepreneur Luis Hernandez, Jr., shares valuable lessons he learned over 15 years of trial and error.

Back in "good ol' days," (ci. 1994), before most people had even heard about the Internet or the World Wide Web, Luis was busy at work trying to figure out how to build and launch a website, and by 1997 he opened the cyber doors to his online bookstore.

What started in the 3rd bedroom of his Central Florida home, was destined to grow and expand at a fast pace, and by the time Luis sold his online bookstore in early 2013, the business had grown considerably and relocated twice, with the last move in 2005 to a custom-built air-conditioned warehouse employing five people and having served more than 600,000 customers by the end of 2012.

Quite an accomplishment considering that Luis' webstore competitors included retail and book-selling giants such as Amazon and Barnes & Noble, to name only two of the largest ones.

As Luis likes to say, "You can't help it but learn a thing or two about ecommerce in 15 years." But that "thing or two" actually translated into sixty valuable lessons and tips on how to optimize a retail web store in order to maximize sales.

What took Luis a decade-and-a-half to test, tweak, test again, prove, and learn, has been condensed into this book.

No fluff. No bells and whistles. This is a distilled, nuts-and-bolts, hands-on, no-nonsense guide to an "overnight" success formula, 15 years in the making.

If by implementing just one idea from this book, your web store captures a single additional sale every other day, your return on investment will be nothing short of incredible.

What would happen then if you were able to implement 5 ideas from this book?

Luis discovered early on in his career that it was much easier to spend time and effort learning what it took to motivate existing website visitors to make a purchase, rather than chasing traffic. So while other merchants wasted time and resources trying to generate more visitors, Luis made money!

At the end of the day it is not about being able to brag about how many people visited your store. It's about generating revenues and profits.

Use Add to Cart Tuneup to turn website visitors into paying customers.


Living As Mapmakers

RRP $302.99

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While teacher knowledge is well-researched and conceptualized, parent knowledge remains largely unstudied. In response, this book details Pushor's conceptualization of parent knowledge, the unique knowledge that arises from the lived experiences of being a parent, knowledge that is relational, bodied and embodied, intuitive, intimate, and uncertain. Drawing from her narrative inquiry into parent knowledge, Pushor shares and unpacks the stories of one participant as a way to provide a close up view of the parent knowledge a First Nations father held and used in living with and educating his children. Twelve teachers and parents then put forward their individual and contextual experiences immersed in explorations and use of parent knowledge, attending to the questions, How can what parents know enhance schooling experiences for children? How can parent knowledge, used alongside teacher knowledge, inform decisions made in schools and enhance curricular programming and outcomes for children? Using the metaphor of maps ... of mapmaking ... of living as mapmakers, this book is a storied account of the new practices in which parents and teachers engaged to enable parent knowledge to guide their work with children. It is an honest and vulnerable account of their journeys. The authors puzzle over the complexities and the successes of their work and the resulting impact on children, parents, and teachers. This book is an invitation to educators and parents to consider how to walk alongside one another, using both teacher and parent knowledge, for the benefit of children's learning and wellbeing.


Superior Campfires

RRP $15.99

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Superior Campfires is your all-in-one personal toolkit for hosting the best campfires. Containing everything from skits, to cheers, to ghost stories Superior Campfires will keep everyone entertained until the very last ember. This book provokes scout participation as well as creativity and imagination amongst scouts of all ages. The only thing we don't provide you is the wood to keep your fire burning.



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